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Section 1 Foundations of Consumer Behaviar 19
Chapter 1 Buying Having and Being An Introduction to Consumer Behavior 20
Chapter 2 Conumer Wel-Being 49
Section 2 Internal Influencences on Consumer Behavior 87
Chapter 3 Perception 88
Chapter 4 Leaming and Mlemory 124
Chapter 5 Motivation and Affect 165
Chapter 6 The Self: Mind, Gender, and Body 196
Chapter 7 Personality, Lifestyles, and Values 244
Section 3 Choosing and Using Products 289
Chapter 8 Attitudes and Persuasive Communications 290
Chapter 9 Decision Making 336
Chapter 10 Buying, Using, and Disposing 370
Section4 Consumers in Their Social and Cultural Settings 407
Chapter 11 Group Influences and Social Media 408
Chapter 12 Income and Social Class 455
Chapter 13 Subcultures 490
Chapter 14 Culture 529
Appendix I: Careers in Consumer Research 588
Appendix II: Research Methods 590
Appendix IlI: Sources of Secondary Data 595
Glossary 597
Index 613
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