¿Ü±¹µµ¼
°æÁ¦°æ¿µ/Àι®»çȸ
½É¸®/¿ª»ç
Á¤°¡ |
9,500¿ø |
---|
8,550¿ø (10%ÇÒÀÎ)
260P (3%Àû¸³)
ÇÒÀÎÇýÅÃ | |
---|---|
Àû¸³ÇýÅà |
|
|
|
Ãß°¡ÇýÅÃ |
|
À̺¥Æ®/±âȹÀü
¿¬°üµµ¼
»óÇ°±Ç
ÀÌ»óÇ°ÀÇ ºÐ·ù
Ã¥¼Ò°³
¡°Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.¡± - James Surowiecki, author of The Wisdom of Crowds
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell¡¯s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.
Book Description
-How can large bonuses sometimes make CEOs less productive?
-Why is revenge so important to us?
-How can confusing directions actually help us?
-Why is there a difference between what we think will make us happy and what really makes us happy?
In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us to make unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term bad habit, how we learn to love the ones we¡¯re with, and more. The Upside of Irrationality will change the way we see ourselves at work and at home-and cast our irrational behaviors in a more nuanced light.
ÀúÀÚ¼Ò°³
»ý³â¿ùÀÏ | - |
---|
ÇöÁ¸ÇÏ´Â °æÁ¦ÇÐÀÚ °¡¿îµ¥ ´í ¾Æ¸®¿¤¸®¸¸Å ¼ö¸¹Àº Áö¿ªÀ» µ¹¾Æ´Ù´Ï¸ç È°¹ßÇÏ°Ô È°µ¿ÇÏ°í ÀÖ´Â À̵µ µå¹° °ÍÀÌ´Ù. ÇöÀç MIT ¹Ìµð¾î·¦°ú ½½·Ð °æ¿µ´ëÇпøÀÇ Çൿ°æÁ¦ÇÐ Àü°ø ±³¼ö¸¦ ¸Ã°í ÀÖÀ¸¸ç, º¸½ºÅÏ ¿¬¹æÁغñÀºÇàÀÇ ¿¬±¸¿ø°ú µàÅ©´ëÇб³ÀÇ ¹æ¹®±³¼ö·Îµµ È°µ¿ ÁßÀÎ ±×´Â ¹Ì±¹À» ´ëÇ¥ÇÏ´Â ¼¼°èÀûÀÎ °æÁ¦ÇÐÀÚÀÌ´Ù. ´º¿å¿¡¼ ž À̽º¶ó¿¤¿¡¼ ¼ºÀåÇÑ ±×´Â 18»ì ¶§ ¸¶±×³×½· Æø¹ß·Î ¿Â¸öÀÇ 70ÆÛ¼¾Æ®°¡ ³Ñ´Â ºÎÀ§¿¡ 3µµ È»óÀ» ÀÔ¾ú´Ù. ÀÌÈÄ º´¿ø¿¡¼ ¿À·§µ¿¾È »ýÈ°ÇÏ¸ç ¸¹Àº »ç¶÷µéÀ» ¸é¹ÐÈ÷ °üÂûÇÑ ³¡¿¡, ÀÇ¿Ü·Î ¸¹Àº »ç¶÷µéÀÌ »ó½Ä ¹ÛÀÇ ÇൿÀ» ÇÑ´Ù´Â »ç½ÇÀ» ¾Ë°í ÀÌ¿¡ Àǹ®À» Ç°°Ô µÇ¾ú´Ù. ȸº¹ ÈÄ Åھƺñºê´ëÇÐÀ» Á¹¾÷ÇÑ ±×´Â ³ë½ºÄ³·Ñ¶óÀ̳ª´ëÇп¡¼ ÀÎÁö½É¸®ÇÐ ¹Ú»ç ÇÐÀ§¸¦, µàÅ©´ëÇп¡¼ °æ¿µÇÐ ¹Ú»ç ÇÐÀ§¸¦ ¹Þ¾Ò´Ù. ±×´Â »ç¶÷µéÀÌ °áÁ¤À» ³»¸®´Â µ¥ ¿µÇâÀ» ¹ÌÄ¡´Â ¿ä¼Ò°¡ ¹«¾ùÀÎÁö ¹àÈ÷´Â µ¥ ÁÖ·ÂÇØ¿Ô´Ù. ƯÈ÷ ¿ì¸®°¡ ¸ÅÀÏ ¾Æ¹«·¸Áö ¾Ê°Ô ³»¸®´Â ±× ¸ðµç »ó½Ä ¹ÛÀÇ °áÁ¤µéÀ» ¸ðµ¨ÈÇÏ´Â °ÍÀÌ ±×ÀÇ ÁÖµÈ ¿¬±¸°úÁ¦´Ù. ³î¶ó¿î ¿¬±¸¼º°úµéÀ» °Åµì ¹ßÇ¥ÇÏ¸é¼ ¼¼°è °æÁ¦Çа踦 À̲ø Â÷¼¼´ë °æÁ¦ÇÐÀÚ¡¯·Î ¿©·¯ ¹ø Áö¸íµÇ±âµµ ÇÑ ±×´Â ó³àÀÛ ¡¶»ó½Ä ¹ÛÀÇ °æÁ¦ÇС·À» ³»¸é¼ º£½ºÆ®¼¿·¯ ÀÛ°¡ ¸íÇÔµµ Çϳª ´õ Ãß°¡ÇÏ°Ô µÇ¾ú´Ù. ÀÌ Ã¥Àº ¹Ì±¹ ¾Æ¸¶Á¸¿¡¼ ºñÁî´Ï½º ºÎ¹® 1À§¸¦ Â÷ÁöÇÏ´Â µî Àå±â º£½ºÆ®¼¿·¯·Î µ¶ÀÚµéÀÇ ¶ß°Å¿î ¹ÝÀÀÀ» ¾ò°í ÀÖ´Ù. ±×°¡ ÀÌ Ã¥À» ÅëÇØ °ø°³ÇÑ ³î¶ó¿î Áø½ÇµéÀº ±ä ½Ã°£¿¡ °ÉÃÄ ¿¬±¸¿¡¸¸ ¸ÅÁøÇØ¿Â ±×ÀÇ ³ë·ÂÀÌ ºúÀº °ªÁø ¼º°ú¹°µéÀÌ´Ù. ÀÌ Ã¥ÀÇ ¹ÙÅÁÀÌ µÇ¾îÁØ ±×ÀÇ ¿¬±¸¾÷ÀûµéÀº ÀÌ Ã¥º¸´Ù ÀÏÂï <´º¿åŸÀÓ½º>¿Í <¿ù½ºÆ®¸®Æ®Àú³Î>, <¿ö½ÌÅÏÆ÷½ºÆ®>, <º¸½ºÅÏ ±Û·Îºê> Áö µî ¿©·¯ Àú¸íÇÑ ÀâÁöµé°ú, ÀϺΠ¼±±¸ÀûÀÎ ÇмúÁö¿¡ °ÔÀçµÇ¾î Å« ¹ÝÇâÀ» ÀÏÀ¸Å² ¹Ù ÀÖ´Ù.
ÆîÃ帱âÁÖ°£·©Å·
´õº¸±â»óÇ°Á¤º¸Á¦°ø°í½Ã
À̺¥Æ® ±âȹÀü
°æÁ¦°æ¿µ/Àι®»çȸ ºÐ¾ß¿¡¼ ¸¹Àº ȸ¿øÀÌ ±¸¸ÅÇÑ Ã¥
ÆǸÅÀÚÁ¤º¸
»óÈ£ |
(ÁÖ)±³º¸¹®°í |
---|---|
´ëÇ¥ÀÚ¸í |
¾Èº´Çö |
»ç¾÷ÀÚµî·Ï¹øÈ£ |
102-81-11670 |
¿¬¶ôó |
1544-1900 |
ÀüÀÚ¿ìÆíÁÖ¼Ò |
callcenter@kyobobook.co.kr |
Åë½ÅÆǸž÷½Å°í¹øÈ£ |
01-0653 |
¿µ¾÷¼ÒÀçÁö |
¼¿ïƯº°½Ã Á¾·Î±¸ Á¾·Î 1(Á¾·Î1°¡,±³º¸ºôµù) |
±³È¯/ȯºÒ
¹ÝÇ°/±³È¯ ¹æ¹ý |
¡®¸¶ÀÌÆäÀÌÁö > Ãë¼Ò/¹ÝÇ°/±³È¯/ȯºÒ¡¯ ¿¡¼ ½Åû ¶Ç´Â 1:1 ¹®ÀÇ °Ô½ÃÆÇ ¹× °í°´¼¾ÅÍ(1577-2555)¿¡¼ ½Åû °¡´É |
---|---|
¹ÝÇ°/±³È¯°¡´É ±â°£ |
º¯½É ¹ÝÇ°ÀÇ °æ¿ì Ãâ°í¿Ï·á ÈÄ 6ÀÏ(¿µ¾÷ÀÏ ±âÁØ) À̳»±îÁö¸¸ °¡´É |
¹ÝÇ°/±³È¯ ºñ¿ë |
º¯½É ȤÀº ±¸¸ÅÂø¿À·Î ÀÎÇÑ ¹ÝÇ°/±³È¯Àº ¹Ý¼Û·á °í°´ ºÎ´ã |
¹ÝÇ°/±³È¯ ºÒ°¡ »çÀ¯ |
·¼ÒºñÀÚÀÇ Ã¥ÀÓ ÀÖ´Â »çÀ¯·Î »óÇ° µîÀÌ ¼Õ½Ç ¶Ç´Â ÈÑ¼ÕµÈ °æ¿ì ·¼ÒºñÀÚÀÇ »ç¿ë, Æ÷Àå °³ºÀ¿¡ ÀÇÇØ »óÇ° µîÀÇ °¡Ä¡°¡ ÇöÀúÈ÷ °¨¼ÒÇÑ °æ¿ì ·º¹Á¦°¡ °¡´ÉÇÑ »óÇ° µîÀÇ Æ÷ÀåÀ» ÈѼÕÇÑ °æ¿ì ·½Ã°£ÀÇ °æ°ú¿¡ ÀÇÇØ ÀçÆǸŰ¡ °ï¶õÇÑ Á¤µµ·Î °¡Ä¡°¡ ÇöÀúÈ÷ °¨¼ÒÇÑ °æ¿ì ·ÀüÀÚ»ó°Å·¡ µî¿¡¼ÀÇ ¼ÒºñÀÚº¸È£¿¡ °üÇÑ ¹ý·üÀÌ Á¤ÇÏ´Â ¼ÒºñÀÚ Ã»¾àöȸ Á¦ÇÑ ³»¿ë¿¡ ÇØ´çµÇ´Â °æ¿ì |
»óÇ° Ç°Àý |
°ø±Þ»ç(ÃâÆÇ»ç) Àç°í »çÁ¤¿¡ ÀÇÇØ Ç°Àý/Áö¿¬µÉ ¼ö ÀÖÀ½ |
¼ÒºñÀÚ ÇÇÇغ¸»ó |
·»óÇ°ÀÇ ºÒ·®¿¡ ÀÇÇÑ ±³È¯, A/S, ȯºÒ, Ç°Áúº¸Áõ ¹× ÇÇÇغ¸»ó µî¿¡ °üÇÑ »çÇ×Àº¼ÒºñÀÚºÐÀïÇØ°á ±âÁØ (°øÁ¤°Å·¡À§¿øȸ °í½Ã)¿¡ ÁØÇÏ¿© ó¸®µÊ ·´ë±Ý ȯºÒ ¹× ȯºÒÁö¿¬¿¡ µû¸¥ ¹è»ó±Ý Áö±Þ Á¶°Ç, ÀýÂ÷ µîÀº ÀüÀÚ»ó°Å·¡ µî¿¡¼ÀǼҺñÀÚ º¸È£¿¡ °üÇÑ ¹ý·ü¿¡ µû¶ó ó¸®ÇÔ |
(ÁÖ)ÀÎÅÍÆÄÅ©Ä¿¸Ó½º´Â ȸ¿ø´ÔµéÀÇ ¾ÈÀü°Å·¡¸¦ À§ÇØ ±¸¸Å±Ý¾×, °áÁ¦¼ö´Ü¿¡ »ó°ü¾øÀÌ (ÁÖ)ÀÎÅÍÆÄÅ©Ä¿¸Ó½º¸¦ ÅëÇÑ ¸ðµç °Å·¡¿¡ ´ëÇÏ¿©
(ÁÖ)KGÀ̴Ͻýº°¡ Á¦°øÇÏ´Â ±¸¸Å¾ÈÀü¼ºñ½º¸¦ Àû¿ëÇÏ°í ÀÖ½À´Ï´Ù.
¹è¼Û¾È³»
±³º¸¹®°í »óÇ°Àº Åùè·Î ¹è¼ÛµÇ¸ç, Ãâ°í¿Ï·á 1~2Àϳ» »óÇ°À» ¹Þ¾Æ º¸½Ç ¼ö ÀÖ½À´Ï´Ù.
Ãâ°í°¡´É ½Ã°£ÀÌ ¼·Î ´Ù¸¥ »óÇ°À» ÇÔ²² ÁÖ¹®ÇÒ °æ¿ì Ãâ°í°¡´É ½Ã°£ÀÌ °¡Àå ±ä »óÇ°À» ±âÁØÀ¸·Î ¹è¼ÛµË´Ï´Ù.
±ººÎ´ë, ±³µµ¼Ò µî ƯÁ¤±â°üÀº ¿ìü±¹ Åù踸 ¹è¼Û°¡´ÉÇÕ´Ï´Ù.
¹è¼Ûºñ´Â ¾÷ü ¹è¼Ûºñ Á¤Ã¥¿¡ µû¸¨´Ï´Ù.